#Don’tMansplainMe: The First Steps to Creating a Social Media Campaign for Social Good

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“Mansplain – the explanation of something made by a man, generally to a woman, in a manner regarded as condescending or patronizing.”

In a strategic communication class I am currently taking with Professor DeSimone, my classmates and I discussed biases around the St. Bonaventure campus. Many female students voiced how they were talked down upon by males in higher positions than them, in comparison to how they talk to other men. This sparked up a conversation of “mansplaining” and unintentional gender biases that men on the Bonaventure campus may have.

I’m treating this project mostly as a pitch for a social media entity that already exists, for example, Bona Brave.

Getting some research out of the way, I posted three questions on my personal Instagram:

  1. Ladies, have you ever been mansplained to? Yes or no.
  2. What is the most condescending thing a man has said to you?
  3. Do you believe unintentional gender bias is a problem at St. Bonaventure? Yes or no.
  4. Gentlemen, have you ever heard or participated in mansplaining? Yes or no.
  5. Is gender bias/discrimination a problem around the world?

The results, as I write this, have not come all the way through yet, but so far, 100% of voters said they have been mansplained to. One of the biggest problems that I plan on tackling with this campaign is that many people don’t believe they are gender biased and don’t notice their own biases. The goal is to challenge people to realize and understand their gender biases, unintentional or not.

I want to create this social media campaign to hopefully better the campus community in some way. It’s important to me because I understand what it feels like to not be taken seriously due to my gender. I understand the importance of having to look inwards to find answers and I hope with this campaign, others can do the same. Addressing the issue of gender bias will benefit everyone. It will help women in that they won’t feel discriminated against, and it will help some men not make complete ass hats out of themselves.

By showcasing examples of gender discrimination/bias and explaining what it is, as well as it’s effects, I believe the campaign can take off with the hashtag “Don’t Mansplain Me.” Utilizing social media and the Internet to find some answers, this campaign can be made possible. I do believe I will need the help of others (for example, voters on my social account) to gather a good amount of data to work with to explain my reasoning and to create groundwork for the campaign.

Over the next couple of weeks, I will research the gender bias issues on campus and beyond. Then, I will work on creating an argument and good purpose for the campaign, as well as a message. Finally, the creative pieces for the campaign as well as the social media posts will come together. This can potentially go outside of social media and can be something that’s physically on campus. Posters, columns in student publications, on-campus discussions and more could possibly arise from this campaign.

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