Project

For my final project, instead of creating something totally new, I decided to build off of and help a site that already existed. I created a media campaign for BonaBRAVE, an organization/blog at St. Bonaventure that explores “identity across gender, race, sexual orientation & generations” with a goal to stand up against stereotypes.

I created this presentation to present to Dr. DeSimone, one of the professors in charge of BonaBRAVE, and a classroom full of peers.

Since you didn’t see or hear me present this, here are some notes describing things that happened during the presentation:

  • On slide 3, I asked the audience to take out their phones to do a quick survey on Kahoot. The questions were exactly the same as the questions I asked on my Instagram poll, which you can read more about here. The second question of the IG poll, “What’s the most condescending thing a man has said to you,” was not asked during the Kahoot poll. The answers to the Kahoot poll were fairly similar to the answers I received on the IG poll, which you can read on slides 7 and 8.
  • I presented the data on mansplaining and gender bias/discrimination through a video on slide 5, which you can watch here:

  • On slide 14, I presented different ideas for blog posts, why maintaining the blog over the course of a month, and a forum would all be beneficial for BonaBRAVE. I linked an example blog post for this specific campaign, which you can read here.
  • On slide 15, I presented the final result of the last question on the Kahoot survey, which was: “Is gender bias/discrimination a problem around the world?” All of the voters in the room voted yes.

No questions were asked at the end of the presentation, but people complimented on the poster designs as well as the use of a survey, as it got the audience involved.

Reflection

What I enjoyed the most about the project was creating the posts/posters. My skills in Adobe Creative Cloud really helped and I think the posters will be a nice addition to my digital portfolio. The posters were one of the most successful pieces of the presentation, along with the use of a poll. The campaign would prove to be effective due to how it’s catered to a specific audience: Bonaventure students and faculty.

If the concepts were created and used along with the full run of the campaign, I believe the goal would be fulfilled. The campaign could go far beyond just digital, though, as there could be discussions and events held on campus by BonaBRAVE leaders to spread the message and address the problem further.

Peers and Dr. DeSimone said the campaign was presented well and with visual aids, such as the post designs, the campaign could be seen as something that actually can happen on Bonaventure campaign. The use of the poll/survey also proved to be very successful, as it made people think of their own experiences and allowed the audience to see the reality of the situation and gender bias/discrimination on campus. The fact that all of the responses to the question, “What is the most condescending thing a man has said to you?” were all by Bonaventure women was a real eye-opener to the audience. The idea that men have actually said those things to women the audience may or may not know seemed crazy, but it was the truth.

The only feedback I really received during the making of the campaign was from Dr. DeSimone, who suggested I create tags and post designs aimed towards both genders. This revision made sense and seemed effective, as no questions were asked about it after the presentation.

I worked extremely hard on this project, doing a lot of outside research and work to create the presentation, campaign and design. I spent a good portion of my time collecting data and creating post designs, as well as a mock post for the BonaBRAVE blog on mansplaining. I met with DeSimone several times to go over my progress on the campaign and presentation, which was always helpful. Hours of work was put into the creation of the final project, both for writing and production. The time I spent working alone on the writing portion, polls and post designs proved to be the most effective.

I often worked alone in my room, the library or La Verna on my laptop. I always had music playing, whether it be on my Amazon Echo or from my headphones. Billie Eilish’s debut album was released in March, so that seemed to be good background music that kept me productive.

For the creation of the post designs, I used Adobe Photoshop and InDesign, as well as Canva. I created the presentation on Canva and made the polls/survey on my personal Instagram and Kahoot. For the blog posts I used Word and WordPress.

I believe my work on this project was a lot more extensive than my previous assignments in this class, plus I felt like it was a lot more personal. The topic of the project was something I chose for myself and not something necessarily assigned. My writing changed for this project as I wrote for an outside audience, not just the class and my professor. I wrote the mock blog post for the entire Bonaventure community (as well as others), which is something I haven’t really done on this blog before.

One thing I learned and took away from this project (as well as my entire Bonaventure experience) is how much the audience matters in the creation of something, whether it be as small as a blog post or as big as a media campaign. If you don’t understand or empathize with the audience that you’re targeting, your message can be lost completely.

but I'm working through it

%d bloggers like this: